Fabrite
Storefront intelligence for fashion brands
- Sector
- AI · Fashion
- Based in
- Mumbai
- What we did
- Art direction
- Web design
- Development
- Pitch system
- Status
- Livefabrite.co ↗pitch.fabrite.co ↗
Overview
Fabrite is an AI startup for D2C clothing brands: a stylist, a size guide and a virtual try-on that live inside the brand’s own store, and record what shoppers almost bought. We built the website and the pitch-deck system the founders sell with.
01
The brief
One product, two audiences. The shopper wants to see a garment on their own body. The brand wants to know why the ribbed midi gets tried three hundred times and bought eleven. The site had to serve both without sliding into jargon.
02
The approach
We led with the one line nobody else could say: what your customers almost bought. The page then reads as a single shopping session told from both sides, each shopper action paired with what the brand learns. A sample monthly report shows the output instead of describing it, and a plain list of what Fabrite will not do earns trust by saying no.
03
The pitch system
The pitch deck is a website too, run from its own admin. Returns, the system, the numbers, the pilot and the FAQ live in one place, so every deck the team sends is current, and a new one can be put together for each conversation.
Deliverables
What we built.
- 01
Website
Company website
A storytelling site for a new category, from the shopper’s session to the brand’s monthly read.
- 02
System
Pitch deck system
A web-native pitch deck with its own admin, so every deck the team sends is current and on brand.
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